How to Get the Most out of Your Current Customers as a Dog Groomer

August 14, 2023 2:43 pm

As a dog groomer, it’s important to not only attract new customers but also to maximize the value of your existing customer base. One effective way to do this is by focusing on your top engaged customers, also known as your “fans” or advocates. These are the customers who not only engage with your services but also contribute significantly to your revenue. Understanding and nurturing these customers can build loyalty, increase revenue, and benefit from their positive word-of-mouth recommendations.

Identify Your Top Engaged Customers

To get started, it’s essential to identify your top engaged customers. These are the customers who go above and beyond in their engagement with your dog grooming services and contribute to your success. Categorize your customers into different segments based on their level of engagement and revenue, as follows:

Your Best Customers: This segment comprises the top 5% of customers who exhibit high engagement and revenue. These customers are your most valued assets and should be the focus of your efforts to maximise their loyalty.

The Next Best: This segment includes customers who rank between the top 6% and 15% in engagement and revenue. While not as highly engaged as your best customers, they still hold significant value and have the potential to become advocates with the right strategies.

Everyone Else: This segment encompasses customers who fall between the 16% and 90% range in engagement and revenue. While they may not be your top priority, they still represent a crucial part of your overall customer base.

Your Worst Customers: This segment comprises the bottom 10% of your customer base. These customers are generally less engaged and contribute less revenue to your business.  While providing them with quality service is important, your focus should primarily be on improving their overall experience.

Conduct Interviews to Understand Your Top Customers

Once you’ve identified your top engaged customers, it’s crucial to understand what sets them apart and why they choose your services over competitors. One effective way to gain this insight is by conducting interviews with questions that delve deeper into their preferences, motivations, and experiences. Here are some questions you can use as a starting point:

When did you last come in?
By understanding the frequency of their visits, you can gauge their loyalty and identify patterns in their behaviour.

Did you consider another service?
This question can help you understand why they chose your dog grooming services over others. Their responses will provide insights into your unique selling points and competitive advantages.

Is there anything you want to ask?
Inviting them to ask questions allows for them to express any concerns or suggestions, ultimately helping you improve your services.

Why did you decide to book?
Understanding their motivations for choosing your services can help you tailor your marketing messages to potential customers with similar preferences.

What would you like to learn to improve your home grooming?
This question demonstrates your commitment to their satisfaction and gives you valuable information on how you can enhance their experience beyond the salon.

Nurture Your Top Customers

Armed with the insights from these interviews, you can now focus on nurturing your top engaged customers to maximise their loyalty and business impact. Here are some strategies to consider:

Personalized Communication and Offers:
Send targeted messages to your top customers, addressing their needs and preferences. Offer exclusive promotions or discounts as a token of appreciation for their loyalty.

Enhanced Customer Service:
Provide exceptional customer service and go the extra mile to ensure their satisfaction. Remember their preferences, acknowledge their loyalty, and make them feel valued.

VIP Treatment:
Consider implementing a loyalty program that offers special perks and rewards exclusively to your top-engaged customers. This can encourage repeat business and strengthen their connection with your grooming services.

Encourage Referrals:
Leverage the power of word-of-mouth marketing by incentivizing your top customers to refer their friends and family to your business. Offer discounts or rewards for successful referrals to encourage them to spread the word.

Make a plan from your discovery!

Now that you’ve identified your top engaged customers, it’s time to take your dog grooming services to the next level and provide them with exceptional experiences. One way to do this is by offering extra services tailored to their needs. For instance, if most of your top clients have cockapoos, why not create cockapoo packages? These specialised product bundles can cater to their furry friends’ unique requirements and preferences. Additionally, consider developing extra reading material that showcases the benefits of going the extra mile when caring for their beloved pooches. By offering these additional services and resources, you demonstrate your dedication to their satisfaction and strengthen the bond between your business and your valued customers.

Remember, by providing personalised experiences and catering to their specific needs, you can foster long-term loyalty and create a reputation as the go-to dog groomer for their cherished pets.

Maximise your inventory

To maximise the potential of your pet section and generate additional income, it’s essential to diversify your offerings based on the preferences of your top customers. Even if you have a small area dedicated to pets, you can still create a thriving and profitable section with the right approach. One way to do this is by partnering with reputable pet supply wholesalers who understand the local market and can help you stock products in high demand.

Tuft’s top-rated Pet Supplies Wholesalers, such as Su-Bridge Pet Supplies, Pedigree Wholesale, and Best-Pets, can be excellent options for sourcing various pet products. These wholesalers deeply understand what pet owners in your area are looking for, ensuring that you stock items that align with their preferences.

Collaborating with these wholesalers allows you to offer a diverse range of pet supplies, including food, treats, toys, grooming tools, accessories, and more. By tailoring your inventory to cater to the specific needs of your top customers, you enhance their shopping experience and increase the likelihood of repeat visits.

Moreover, working with pet supply wholesalers often comes with added benefits. They can provide valuable insights and recommendations on trending products and popular brands and even help you with product displays and merchandising strategies. Their expertise can guide you in making informed decisions about what to stock and how to showcase these items effectively in your salon.

Remember, a well-stocked and carefully curated pet section can become a significant revenue stream for your business. It adds value to your existing customers and attracts new customers who may visit your salon solely for their pet’s needs. Investing in quality products that resonate with your target audience and providing exceptional customer service can turn your pet section into a profitable venture that complements your dog grooming services.


By understanding and nurturing your top engaged customers, you can create a loyal customer base that generates revenue and acts as an advocate for your dog grooming services. Investing time and effort in building relationships with these customers will benefit your business in the long run and help create a positive reputation and generate new leads. Remember, your customers are at the heart of your business, and by prioritising their needs and preferences, you’ll be on the path to success as a dog groomer.

Interested in finding out how else you can get the most out of your customers? Why not book a demo with Tuft and let us take you to new heights!

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