5 Foolproof Strategies to Boost Revenue!

May 16, 2024 2:06 pm

Tuft_Pro_Unlimited_Potential_Dog_Laptop_Business_Salon_Growth

Grow Your Business Revenue.

Make more money! It would solve so many problems right? 

Well the good news is that you can. There are plenty of new avenues for you to explore and grab some extra income from, and that’s what we’re going to talk about in this article. We’ll share what some of our groomers are doing and how much extra money you could be making.

1. Late Night Hours (After Normal Hours)

Ever thought about extending your hours on Thursday nights? Adding just two more full grooming sessions to your schedule. With an average full groom selling around £45  each, that’s an extra £90 in your pocket every week for just one evening’s work. But those extra hours could mean an additional £4680 in your pocket each year.

Offering late-night hours not only benefits you but also makes things easier for your customers. If you’re customers enjoy socialising in the evening, why not suggest they enjoy a drink or a meal while you pamper their furry friend? It’s a win-win ‘pooch & pint’! And considering you’re sacrificing your relaxation time, you might even want to add a premium for these extra hours. Your time is valuable, after all! So why not introduce some late-night services with a small uplift? It’s all about recognizing the worth of your time and expertise.

2. Renting a Table

Looking to make the most of your space? Why not rent out a table to a freelance groomer? You don’t need a whole new room—just a little extra space will do. Consider rearranging a few things and investing in a second-hand table to get started. As for what to charge, it’s up to you, but here’s some inspiration from our Tuft ambassadors:

Renting out a table means more pets, and more pets means more bookings, and more bookings means more money! Dog grooming tables can be pricey, ranging from £400 to £800, but with the recommended 60:40 split, you could earn £16 for every full grooming session your renter completes. In just 25 sessions, you’ll have made enough to cover the cost of a budget-friendly table. Then it’s all profit! Plus, being on Tuft means potential new customers every day through our free marketplace.

With Tuft Pro, you can easily manage your rented table on the rota. You could even give your rent a digital calendar that you remain in control of. Your renter will have access at the level you grant them, without jeopardizing your existing clientele! Nice.

3. FOMO Promo’s – They’re Missing Out

Ever heard of ‘FOMO’ – Fear of missing out? It’s a powerful marketing tool, especially for service providers like pet groomers!  Why not spice up your salon’s schedule with limited-time events? Teeth cleaning services are popular so why not announce a special offer on Facebook—20% off teeth cleaning if booked between specific dates? Or how about offering exclusive Christmas stockings during December only? With the right promotion, you could see a significant boost in income. Just ask Tuft.

Ambassador Joanne Rumming, made an extra £1,000 selling bowties during a seasonal period—not all year round, just for a limited time!

You might wonder why not run year-long promotions instead of limited-time ones? Well, think about it: if it’s available all year, it’s not really a promotion, is it? By keeping certain offers limited, you maintain their excitement and exclusivity. After all, if you sell bowties year-round, they become a standard offering at your salon, which might lose its appeal. So why not keep things fresh and exciting with limited-time deals? Your customers will thank you for it!

4. Google my business & SEO to Grow

Ever heard of Search Engine Optimization (SEO)? It is the way to improve your website’s appearance in Search Engines.  It’s not as complex as it sounds, at least not for basic SEO. Essentially, it’s all about making sure your information is accurate, easy to find, and above all, accessible.

One simple step you can take is to get your business listed on Google My Business (GMB). It’s free and super easy to set up! With GMB, you can create a profile with essential details like your salon’s name, address, phone number, and operating hours. You can also showcase photos, gather reviews, and share updates or special offers. GMB listings pop up in Google Maps and local search results, making it a breeze for customers to discover local businesses like yours. It’s a fantastic tool for boosting your visibility and connecting with customers right in your neighborhood!

Now, let’s talk about your website. The goal is to increase organic (non-paid) traffic by ensuring it ranks higher in search engine results for relevant keywords and phrases, basically getting it to the top of the irst page. For pet groomers, SEO can be a game-changer in attracting more customers and growing your business. 

Step 1: Identify the key phrases potential customers might use when searching for pet grooming services in your area—think “dog grooming near me,” “cat grooming services,” or ‘what cut should I get my cockapoo?”

Step 2: Use these words frequently in your website content. 

Step 3: Local SEO If your business serves a specific geographic area, optimise your website for local search.  As mentioned above claim and optimise your Google My Business listing, ensuring accurate contact information, business hours, and a description of your offerings. 

Encourage satisfied customers to leave positive reviews, as they can boost your visibility in local search results.

Implementing these basic SEO practices can help improve your website’s visibility in search engine results and attract more potential customers to your business.

Want to know how Tuft can help your SEO? Ask us how. 

5. Extra Packages & Upselling!

Are you upselling? Contrary to common belief, upselling isn’t about being pushy; it’s simply a way to present customers with additional options they might not have considered. Take Starbucks, for instance. When ordering a coffee, you’re often asked if you’d like to upgrade to a larger size or try the special seasonal bean for just a small additional fee. 

In the pet grooming industry, there are numerous opportunities to upsell during consultations or greetings. For example, you could suggest a special shampoo upgrade for a nominal extra charge, which wouldn’t require any additional time. Another effective upselling technique is bundling multiple services into a “luxury package,” offering premium pet care products, a teeth cleaning, and a stylish accessory like a bowtie for a bundled price. Additionally, consider introducing a tailored “puppy package” that includes their first grooming session, a premium pet food upgrade, a toy, and a voucher for their next appointment—all without requiring any extra time on your part. By strategically implementing upselling techniques like these, you not only enhance the customer experience but significantly increase your earning potential.

A Little Bit of Effort Goes a Long Way

These five simple and effective ways can unlock the extra revenue for your pet grooming business. From staying open a little later for those night owl clients to jazzing up your services with FOMO-inducing promos, the sky’s the limit. Don’t forget to give your online presence a boost with Google My Business and SEO magic, and never underestimate the power of the upsell—after all, who can resist a puppy package complete with bowtie? So go ahead, unleash your business’s unlimited growth potential and watch those profits roll in! Happy grooming!