Privacy Notice

Last updated: February 13, 2025

WHAT IS PRIVACY INFORMATION?

Information for you about why and how your personal data is processed by us. When we say Tuft, we mean Tuft Global Ltd as registered on Companies House.

BACKGROUND INFORMATION:

Tuft was founded in 2019 and is registered at Office A07, 35 Bow Road, London, England, E3 2AD as private limited company. 

We are registered as a data controller with Information Commissioners Office and our registration reference is: ZB412249

Our business is to provide the UK’s first mobile app that connects dog owners to dog groomers and other pet services in their local area. Owners can book their favourite groomers via the app easily and quickly. We also have salons who register as members and use our app as their booking platform.

We do not share information outside of Tuft staff and any contractors who assist us complete an NDA. Data protection law gives you rights, and we want to make sure we’re doing right by you. If you have any questions, concerns or requests about your data, please do get in touch with us: [email protected] 

The sections below describe how your personal data is processed according to the relationship between you and Tuft and how personal data is processed by us. If you think there is any info missing, unclear or incorrect then please let us know so we can fix it.

PERSONAL DATA USE

  • If you are a pet owner who downloads our app 

There are two ways that you may end up with our app on your phone. 

  1. You have downloaded it from seeing it in the app store 
  2. You have downloaded it because your local salon uses our app for booking appointments.

We will process your data so that you can book appointments, receive reminders when bookings are due, and you can also communicate directly with your chosen groomer via the app’s messaging system. The app will also enable you to receive offers and adverts for your furry friends. 

PROCESSING CONDITION: Legitimate Interest

  • If you are a salon whose found your free listing on our app

Tuft uses publicly available data to populate a listing on the app, these will be generic Salon details without any personal data. This could be from Google My Business, or your website. Our app makes it easy for dog owners to Find, Book and Review your services.  By creating an account, you can claim your salon on our app and add further information like your contact details. However, if you want us to delete simply get in touch with us at [email protected] and request your profile to be deleted. We will make sure it is removed from the app within 48 hours of your request (Mon-Fri)

PROCESSING CONDITION: Legitimate Interest

  • If you are a salon whose signed up for the app software demo but do not proceed to membership:

We think our app is awesome and genuinely believe it will help shape your business to help run it smoothly, but if you choose not to continue with a membership, we will send you a maximum of 4 emails and if you don’t engage, we won’t be in contact again. 

PROCESSING CONDITION: Consent

  • If you are a salon whose signed up for the Tuft software and continue with membership:

We process you and your customers’ data so that they can book appointments with you, receive payment for your services and close the circle on a happy business transaction.

PROCESSING CONDITION: Contract

  • If you are a salon that is upgrading their membership

When you upgrade, we give you more options with your membership including clients being able to book directly with you. This does mean that we will process your customers data as well as the salons data. There isn’t any other way to use our software, and we promise to keep it safe and secure.

PROCESSING CONDITION: Contract

  • If you are receiving our newsletter

If you’ve joined our newsletter, you’ll get regular emails from us. If you don’t want those emails with epic content, at the bottom of every email is an unsubscribe. 

PROCESSING CONDITION: Consent and Legitimate Interest

  • If you are a pet who is being given an involuntary bath

Woof woof Miaowww arf woof Mew arf MIAOW arf arf… and we agree pets should have Data Protection rights too! Sorry Fluffy!

PROCESSING CONDITION PAYMENT: Peanut butter and Apples

STORAGE LOCATION

Both business and website data is stored in the UK and is back up by Google Drive in the UK. We have contractors in India, who we have contracts with to ensure your data is managed appropriately. 

STORAGE LIMITATION

We will keep your personal data only for as long as we need it to meet the reasons we collected it, like following legal, tax, or reporting rules. If there’s a complaint or a chance of legal issues, we might keep it longer.

To decide how long to keep your data, we look at things like how much data we have, how sensitive it is, the risk of someone misusing it, and whether we can meet our needs in other ways. We also follow legal and tax rules.

In some cases, you can ask us to delete your data (see “Your legal rights” below for details).

Sometimes, we may remove personal details from your data so it can’t be linked to you. We might use this anonymous data for research or statistics forever without informing you.

YOUR RIGHTS

  • a right of access to your data
  • a right to rectify any personal data held by Tuft
  • a right to erase any personal data that Tuft no longer has a legitimate purpose to process
  • a right of access to a machine-readable version of your data, as long as you have provided it or Tuft has observed it via your use of a service. This is legally only applicable to data provided with your consent or under a contract, but we will endeavour to give you a portable version of any of your data should time and technology allow it.
  • a right to stop Tuft from processing any of your data that it does not have a legal or contractual obligation to process
  • a right to prevent any wholly automated decisions involving your data – but rest assured, Tuft does not use wholly automated decision-making techniques

To exercise any of these rights, please contact [email protected]

DATA PROTECTION OFFICER

Tuft has a Data Protection Officer with 

CVG Solutions Ltd
[email protected]
01775660506

COMPLAINTS

If after contacting Tuft, you have not resolved your issue and you still have concerns about Tuft’s handling of your personal data, contact the Information Commissioner. On contacting the ICO, please use the registration ID as listed above at the beginning of this notice. See how to contact them via their website: www.ico.org.uk

Last Reviewed and Updated:  13th February 2025