Are You Charging Enough? A Groomer’s Guide to Pricing for Success

March 28, 2025 3:50 pm

Are you a passionate pet groomer? Do you love transforming dogs into well-groomed, happy companions? If so, it’s time to make sure your pricing reflects the value you bring to your clients! The pet grooming industry is booming, but many groomers struggle to set prices that truly support their business and lifestyle. Let’s dive into the essentials of smart pricing, so you can maximise your earnings while delivering top-tier service.

Not sure how much to charge? Have you been asking other groomers on Facebook groups for a ‘price check’? Even though it seems like a good idea, it might not be correct for you. No pet grooming business is in the same situation. You’re different and what you need to survive and thrive should be based on your needs. 

Bill Betts from Pet Passion To Profit emphasises that groomers should set their prices based on their own financial goals rather than simply matching competitors. He advises that if the minimum price for a service doesn’t align with your financial needs—even if your closest competitor charges that amount—you shouldn’t feel pressured to do the same. Instead, focus on a pricing strategy that supports your business’s growth and sustainability rather than just getting by.

How Much Do You Need to Make a Living?

Before setting prices, let’s get real—how much do you actually need to make a comfortable living? Forget about guessing or copying competitors; instead, break down your own financial needs. Your expenses include rent, utilities, equipment maintenance, grooming supplies, insurance, marketing, advertising, taxes, and even personal living costs like groceries and savings.

For example, the average cost of dog grooming in the UK ranges from £24 to £73 depending on the size of the dog and services provided. Additional charges may apply for matted coats or breed-specific cuts. By understanding these factors and calculating your expenses, you’ll know the bare minimum you need per appointment. This ensures you’re not just working hard but also working profitably!

The Pros and Cons of Raising Your Prices

Worried about raising prices? You’re not alone! Adjusting your rates comes with its own set of benefits and drawbacks. On the plus side, you gain more financial security, attract high-quality clients who appreciate your skills, and create room for better tools and business growth. However, some clients may leave, and you may need to clearly communicate the value of your services. For instance, Pet Universe emphasises factors like coat condition, size, and behaviour when setting prices to ensure fairness while reflecting the work involved.

A short-term dip in bookings is possible when raising prices, but in the long run, you’ll have a healthier, more sustainable business.

Are You Charging Enough Per Appointment?

A lot of groomers undercharge without even realising it. Ask yourself—are you making a fair hourly wage after expenses? Can you afford to save for emergencies and business expansion? Do you feel overworked and underpaid? If you’re answering “no,” then it’s time for a pricing refresh. Your skills, experience, and time are valuable—don’t sell yourself short.

For instance, full grooming services at Pets at Home start at £32 for small breeds but can go up depending on coat type and additional services like nail clipping or styling. Use these benchmarks as a reference point for evaluating whether your rates align with industry standards.

You do what you need to in order to survive. 

Is It Time for a Price Change?

When was the last time you adjusted your prices? Over a year? Over 2 years? Now’s the time to evaluate. If your supply costs have increased, your rent is higher, or you’ve gained more experience and certifications, your pricing should reflect these changes. Grooming costs often vary based on location too; urban areas tend to have higher prices due to increased overhead costs.

Don’t worry what someone down the road is charging, they don’t have your rent, overheads, ect. Your situation is yours and yours alone.

How Much Has Inflation Increased Over the Last 5 Years?

Inflation in the UK has fluctuated significantly over the past five years, driven by global economic challenges and domestic factors. Between 2020 and 2024, consumer prices rose by more than 20%, reflecting a prolonged period of high inflation. This was particularly evident during 2022 when inflation peaked at 11.1% in October, driven by surging energy costs and supply chain disruptions. By December 2024, the annual inflation rate had moderated to 2.5%, aligning closer to the Bank of England’s target but still reflecting significant price increases over time.

The sharp rise in inflation during this period contributed to the UK’s “Cost of Living Crisis,” which saw household expenses for essentials like energy and food skyrocket. For example, the energy price cap increased from £1,277 in early 2022 to £3,549 by October of that year, placing immense financial pressure on households. Although inflation has eased since its peak, its cumulative impact over five years underscores the need for businesses—including pet groomers—to adjust their pricing strategies accordingly to account for higher operational costs and maintain profitability.

If you’re consistently booked out weeks in advance, that’s another sign you might be undercharging. Raising your rates is a normal part of running a business. Be confident, communicate clearly, and focus on clients who respect the value of your services.

Should You Base Prices on Other Groomers?

It’s tempting to ask what other groomers charge. But your pricing should be based on YOUR business—not someone else’s. While it’s helpful to research your local market, consider your own expenses, experience, and client demand.

Many groomers unknowingly sabotage their own income by offering excessive discounts or undervaluing their expertise. If you consistently provide high-quality service—like detailed hygiene trims or breed-specific cuts—clients who appreciate your work will pay accordingly. It’s time to stop undercutting yourself and start charging what you’re worth.

Take Control of Your Pricing Strategy

Are you ready to take charge of your earnings and set pricing that supports your business and lifestyle? Stop guessing and start charging what you deserve. Pricing with confidence leads to a thriving grooming career that attracts high-quality clients while maintaining financial stability.

So what’s your next move? Are you ready to charge what you’re worth? Let’s start the conversation!